Web standards

Standards are set to maintain a consistent look and feel throughout the WSDOT website. 

The basics

  • PDFs must be accessible to those with disabilities, per Policy 188
  • Document properties help our search find your content
  • Plain Talk and write for a 9th grade reading level for clarity and ease of scanning
  • Regularly check to ensure your customers are finding what they need: 
    • Use Google Analytics
    • Crazy Egg reports
    • Usability testing

Focus on your customers
Any time we are adding, removing or updating content, we use the User-Centered Design (UCD) process. All content should also help one (or more) of our website user archetypes complete a task.

Whether it's Drupal training, Writing for the Web or web basics, please contact Web Help to learn more about the next class.

Your job is never done:

  • Once your page is created and updated, it’s time to plan for the next time you need to change it.
  • Create a file system off of our web server to keep documents you want or need to hang onto, but do not use our CMS or Drupal systems to do so.
  • Replace or remove old documents whenever a new one is updated.
  • Before putting new content on the site, ask:
    • Who is this for?
      • Is the web the best place for this content?
      • How else can this content be shared?

Any new or updated websites must only include web-ready content

Surveys are an excellent way to get feedback from both internal and external audiences. It’s important to follow a few guidelines to get the best results possible.
Our agency web content strategy is how we ensure everything WSDOT produces for a web audience has a consistent look and feel. As a part of the communications manual it will evolve as our work, tools and environment change and is considered a living document.
In Section 508 of the Rehabilitation Act , state agencies that receive federal funds are to provide accessible websites. As a government agency, we serve all citizens in our state, which includes those with disabilities.
Web statistics provide a look at how often your site is visited, and what people are doing while at the site. You can use these statistics to make decisions about your site and pages - rearranging, reworking, deleting content and links to better serve your visitors.